The Remix Podcast – Season 1 Episode 13 – Acquired – Dr. Dre and Jimmy Iovine on starting Beats

Beats? Do you own a pair of earbuds or headphones by Beats? Why did you buy it? Was it because of the audio? The brand? Is it a fashion statement for you? Whatever the reason, Beats is incredibly successful, having been acquired by Apple in 2014 for $3 billion dollars. How did it start? What problem was the company trying to solve?

In this episode, Shawn and Wang discuss a clip that talks about Beats’ origin and the problem it was trying to solve from the Acquired podcast, a podcast where technology M&As, IPOs, startups and VCs are explored one exit at a time. Here’s a snippet of the things that Shawn and Wang remix their thoughts on:

  • Wang’s depressing taste in music and why he does not listen to a lot of music (and Shawn believes that fewer and fewer people are listening to music as well)
  • Shawn’s thoughts on the Beats company and why it was so successful. Shawn also shares a story about why he owns Beats headphones.
  • We learn how Beats was started by Dre and Jimmy and how Dre and Jimmy found an opportunity in the market for headphones
  • Shawn dissects the reasons why Jimmy and Dre would start Beats when both have already been uber-successful
  • Wang tries to convince Shawn that it’s not as crazy as it sounds
  • The two key takeaways that Wang took away from the clip
  • Shawn talks about the one trait (not the only trait) that successful entrepreneurs share
  • Shawn and Wang talk about some of the products today where there might be opportunities to turn them into fashion statements

Do you own a Beats product? Why did you buy it? Do you have a beach house that we could run by? Let us know on Twitter! We love to hear from our listeners. Interested in more? DM @wangyip with your e-mail to subscribe to The Remix newsletter.

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@shawnkanungo and @wangyip